Cheapest Place to Buy an Apple TV 4K
The Apple TV 4K comes in Wi-Fi and Wi-Fi plus Ethernet versions, and both drop in price often. We track them across Amazon, Best Buy, Walmart, Target, and Apple. Here is where an Apple TV 4K is cheapest right now.
Prices updated June 2026 · live across 8+ retailers
The short answer
The cheapest place to buy an Apple TV 4K right now is Best Buy, where the Apple TV 4K (3rd gen) Wi-Fi is $119, $10 below Apple’s $129 list price.
Live Apple TV 4K prices by model
Lowest in-stock price across every tracked retailer. Tap a price to go to the deal.
| Model | Lowest price | Best retailer | Deal |
|---|---|---|---|
| Apple TV 4K (3rd gen) Wi-Fi | $119 | Best Buy | View deal |
| Apple TV 4K (3rd gen) Wi-Fi+Ethernet | $139 | Best Buy | View deal |
How to get the cheapest Apple TV 4K
- The Apple TV 4K is discounted regularly at Amazon, Best Buy, Walmart, and Target, frequently $20 to $30 below Apple's price.
- The Wi-Fi model is the cheaper pick for most people. Only pay up for the Wi-Fi plus Ethernet version if you want a wired connection or the extra storage.
- Deals cluster around the late-November sales week and occasional one-day drops; the live table tracks the current low so you do not have to wait.
- Older or open-box units appear at Best Buy and Amazon; on a device that changes slowly, last year's box is an easy saving.
Frequently asked questions
Where is the cheapest place to buy an Apple TV 4K?+
The lowest Apple TV 4K prices are usually at Amazon, Best Buy, Walmart, or Target rather than the Apple Store, which holds list price. The live table above shows the current lowest in-stock price across every tracked retailer.
Should I get the Wi-Fi or Wi-Fi plus Ethernet Apple TV?+
The Wi-Fi model is cheaper and fine for most homes. The Wi-Fi plus Ethernet version adds a wired network port and more storage; choose it if you prefer a wired connection or want the extra space.
Does the Apple TV 4K go on sale?+
Yes. Major retailers discount it regularly, with the biggest cuts during the late-November sales week. Because deals come and go, the table above tracks the live low.
How does TheresMac track the cheapest Apple TV price?+
TheresMac aggregates live Apple TV 4K prices across major retailers and shows the lowest in-stock offer. Prices reflect the most recent update from our cross-retailer feed.
Related reading
Prices are aggregated from major retailers and may change. TheresMac may earn a commission on purchases made through links on this page. See our affiliate disclosure.