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TheresMac Apple Price Index

Apple rarely discounts its own hardware, so the useful question is how far below Apple's list price each product sells at other U.S. retailers. Each month TheresMac records the lowest in-stock new price it has for every tracked product and compares it with Apple's list price. This page keeps every edition, the headline figures and the method in one place, at a URL that will not move.

Latest edition: Apple Price Check: August 2026. Every figure here is a dated snapshot, not a current offer. For today's prices, use the product catalog.

Every release

Each TheresMac Apple price report with its snapshot date and headline figures.
EditionHeadline
Apple Price Check: August 2026August 24, 2026 board, prices checked June 16 to August 24Published August 19, 2026, updated August 24, 2026
  • Macs: 26 of 35 below Apple list, averaging 2.9% below list.
  • All products: 103 of 123 below Apple list, averaging 5.8% below list.
  • Amazon prices excluded.
Mac Deal Report: July 2026July 1, 2026Published July 1, 2026
  • Macs: 27 of 34 below Apple list, averaging 15.1% below list.
  • All products: 100 of 118 below Apple list, averaging 15.1% below list.
  • Amazon prices counted.
Apple Price Increase Report: June 2026One-off reportJune 29, 2026Published June 29, 2026
  • All tracked products: 103 of 108 below Apple list, those below list averaged 18.7% under it.
  • Amazon prices counted.
Mac Deal Report: June 2026June 2, 2026Published June 2, 2026
  • Macs: 18 of 22 below Apple list, averaging 7.9% below list.
  • All products: 64 of 73 below Apple list, averaging 8.7% below list.
  • Amazon prices counted.

Averages are the distance below Apple list across every tracked product in that edition, except the June 29 report, whose average covers only the products that were below list. Link a single edition with its anchor, for example theresmac.com/price-index#august-2026.

August 2026: the 20 deepest discounts

-30%-20%-10%Apple listiPad 11" A16-27.2%Apple Watch Series 11 42mm GPS-25.1%AirPods Max (1st edition) USB-C-23.7%AirPods Pro 3-23.7%AirPods 4-23.3%Apple Pencil (2nd gen)-23.3%Apple Watch Series 11 46mm GPS-23.3%AirPods Max 2 USB-C-21.9%iPad Pro 11" M5 256GB-20.9%Apple Watch Series 11 42mm GPS+Cell-20%AirPods 4 with ANC-19%Apple Watch Series 11 46mm GPS+Cell-18.7%HomePod (2nd gen)-17.2%iPad 11" A16 256gb-16.9%iPad Air 13" M4 512GB-16%iPad mini 7 512gb-14.5%iPhone Air 512GB-14.2%MacBook Neo A18 512GB (Touch ID)-12.5%MacBook Pro 14" M5 Max-12.2%Apple Watch SE 3 40mm-11.7%
Lowest recorded in-stock price vs. Apple list price, as a percentage, for the 20 deepest below-list products on the August 24, 2026 board. Non-Amazon retailers only. Reproduced from the Apple Price Check: August 2026 edition.

Comparing editions

  • June and July counted Amazon prices. August excluded Amazon entirely, which is part of why its averages are shallower.
  • Apple reset its list prices in late June 2026. From July, every edition measures against the new list prices, so June to July movement mixes retailer moves with Apple's own changes.
  • Coverage grew from edition to edition, as the product counts in the table show.
  • August prices carry individual check dates between June 16 and August 24, 2026. That edition's Checked column shows the date for each row.
  • The June 29 report was a one-off look at the market after Apple's price reset, not a monthly edition.

Methodology

For each current new product in the TheresMac catalog, the recorded low is the lowest in-stock new price among the retailers TheresMac tracks, compared with Apple's then-current list price. Refurbished units and used-marketplace listings, such as eBay, Swappa and Back Market, are excluded from the headline figures.

Prices change continuously. Treat every figure as the price recorded on the snapshot date, and confirm the current checkout price with the retailer. Each edition states its own method in full: June 2026, June 2026 (special), July 2026, August 2026.

Cite this data

Cite as

TheresMac Apple Price Index, August 2026, theresmac.com/price-index

For an earlier edition, change the month. The figures and the chart are published under a Creative Commons Attribution 4.0 license: reuse them, including commercially, with attribution to TheresMac and a link to this page or the edition cited. For a custom cut or commentary, use theresmac.com/contact.